Welcome to Pinkalicious Divas, a non-profit organization dedicated to helping women live beyond breast cancer. Whether you have been recently diagnosed or you’ve reached our page because you’re supporting someone who is surviving breast cancer, we are here for you!
I want to take this opportunity to share our story. The name Pinkalicious Divas was created by my sister and best friend, Teresa Thomas and I. Teresa was initially diagnosed with triple-negative, invasive breast cancer in August 2010. She had gone for a routine mammogram after a three-year hiatus. Following a double-mastectomy, she endured weeks of chemotherapy treatments. During this time, my sister struggled to find a local organization (outside of the hospital) that enabled her to connect with others who were also surviving breast cancer. Like most chemotherapy patients, she lost her hair and struggled to find a local organization that would provide a properly fitted, new wig. In fact, the used wig she received didn’t make her feel good about herself at all. At times, she felt the changes in her physical appearance were more devastating than the actual diagnosis.
Nearly one year after her initial diagnosis, we learned that the cancer had metastasized to her lymphatic system, bone and liver. It was time to get aggressive. We sought alternative treatments for her, but found that clinical trials had wait lists – it was very frustrating.
My sister made me promise that I would push her to never give up. During the last six weeks of my sister’s life, my family and I spent every spare moment caring for her, trying to save her. On Thanksgiving evening, I looked her in the eyes and commanded her not to give up. I saw very clearly then, that the spark had left her eyes. The cancer was taking her from us. The next morning, I called hospice to help us allow her to transition. It was, no doubt, the most difficult call I have ever made.
Teresa lost her battle to breast cancer on December 1, 2011. Because of this experience, we incorporated Pinkalicious Divas in July 2012 with the mission to help women live beyond breast cancer. Our vision is to provide services that help women maintain a sense of femininity, style and dignity as they battle breast cancer and to raise funds to support breast cancer research.
Our organization is ran 100% by our volunteer staff.
Thank you for visiting our website. We wish you good health and wellness.
Connie Alarcon, President & Founder
Connie is a San Jose native. She has over 20 years of experience in human resources and staffing within telecom, life sciences, and medical device industries. She studied business administration at San Jose State University. She has been personally affected by breast cancer and founded Pinkalicious Divas in 2012 after her sister, Teresa, lost her battle to triple negative breast cancer. Through this experience, she learned that the South Bay Area lacked resources for women surviving breast cancer. Pinkalicious Divas was formed to address that need.
Tiffany Fournier, Vice President
In January 2012, Tiffany was diagnosed with Stage 3C Invasive breast cancer and was thrust into the pink sisterhood. Prior to her diagnosis, she had a passion for the "pink" warriors and has supported the cause for years, at various levels. Tiffany was fortunate to have a loving support system that helped through her journey, but realized that there are women who face breast cancer alone. Her personal mission is to help others to see the HOPE that lies ahead.
John Kogan, CFO
John is CEO of Proformative. John has been CFO at four companies, a finance executive at Cardinal Health, and held numerous finance and accounting roles at AlliedSignal and Cisco Systems. John has raised well over $100M in equity capital and debt and has played central roles in numerous buy and sell-side transactions for both public and private companies. John has an MBA from the Fuqua School of Business at Duke University and a B.A. in Economics from Connecticut College.
Julie Tripsha, Board Secretary
Julie has over 14 years of HR experience focusing in the high technology arena and working with both small and medium-sized companies. During the day, Julie is a Program Manager with The Melita Group, where she manages the internal HR programs for various bay area clients. Previously, she held the position of Sr. Manager, Human Resources for BigBand Networks in Redwood City, CA, where she focused on leading global HR programs during a period of rapid growth and change. Julie holds a Bachelor’s degree in Music from Cal Poly State University, San Luis Obispo and a Master’s degree in Music (clarinet performance) from UCLA, as well as a certification as a Senior Professional in Human Resources (SPHR).
Dr. Elwyn Cabebe, Board Member
Dr. Elwyn Cabebe practices Medical Oncology and Hematology. A UC Berkeley graduate, he attended medical school at the University of Vermont. After residency at Santa Clara Valley Medical Center, he completed his fellowship training at Stanford University. While there, he served as Clinical Instructor and led clinical trials in solid tumors, with emphasis in gastrointestinal malignancies. Dr. Cabebe was also a research associate for Genentech, Inc., helping to develop many of the modern cancer drugs used today. He has directorship appointments including being the current Co-Medical Director of Oncology at Good Samaritan Hospital. He also is the chairperson of the Good Samaritan Hospital Tumor Board. Dr. Cabebe recognizes that cancer is an uninvited, life changing condition. He feels that his role for patients and their families is to shepherd them through the difficult process of a cancer diagnosis with the focus on attaining the best quality of life possible.
Jackie Mahoney, Board Member
Jackie has been in the staffing, client solutions and customer service arena for over 25 years, receiving several National Service and Sales awards for her time and commitment to clients and staff. At SlingShot Connections, Jackie is the Vice President of Sales and Client Services. She has a reputation for inspiring others, her energy is contagious.
Jan Sonneman, Board Member
A recognized Silicon Valley business innovator, Jan has over 20 years of experience in staffing and workforce solutions. She is the President and CEO at SlingShot Connections.
Thank you for your interest in volunteering with Pinkalicious Divas. We are thrilled that you want to be involved in supporting breast cancer survivors. Using the form below, select an activity or committee that interests you, and a member of our team will connect with you as soon as possible.
Social Media Manager
We are seeking a creative volunteer to manage our brand. Specifically, we need help turning content into a quarterly newsletter, a social media strategy to improve engagement (we have curating tools), and work with our marketing vendors on promotional items for special events. In a perfect world, you are a stickler for the fine details with a passion for journalism. Ideally, you have your own license of Adobe or other creative software.
Join a group of like-minded people in your area and help with fundraising activities for Pinkalicious Divas. You can be in charge of organizing a silent auction, seeking corporate sponsorship, and/or lining-up entertainment. We have a variety of area where your talents can be utilized.
In-kind Service Opportunities
Are you a talented photographer, PR firm, graphic artist, or musician? There are plenty of ways you can apply your talents, promote your business, and giving back to the community.
Chemotherapy Kit Distribution
Do you have a warm and friendly disposition? Do you want to help, but can only commit to an hour or two on a weekly basis? We need social volunteers to help distribute our chemo comfort kits to local chemotherapy infusion centers throughout the Bay Area.
Contact us to learn more about how you can volunteer your time, talent and passion for a great cause!
Your generous support will allow Pinkalicious Divas to continue our mission to help women live beyond breast cancer.
Pinkalicious Divas is recognized by the IRS as a 501(c)(3) organization. Each gift is acknowledged by mail and is tax deductible to the extent allowed by law.